A successful product launch doesn't happen overnight. It requires months of strategic preparation, audience building, and systematic execution. This checklist covers everything you need to do before launch day.
8-12 Weeks Before Launch
Foundation Building
Set up viral waitlist: Use ViralWait to create a waitlist with referral mechanics
Create brand assets: Logo, colors, fonts, and brand guidelines
Build landing page: Clear value proposition and strong CTA
Set up analytics: Google Analytics, Mixpanel, or similar
6-8 Weeks Before Launch
Content & Community
Start content marketing: Blog posts, social media, videos
Join communities: Reddit, Discord, Facebook groups in your niche
Build in public: Share progress on Twitter, LinkedIn, IndieHackers
Create email sequences: Welcome series, product updates, launch countdown
Launch Week Strategy
The Big Push
Product Hunt launch: Coordinate with your community for support
Email blast: Send launch announcement to entire waitlist
Social media campaign: Coordinate posts across all platforms
Press outreach: Contact journalists and bloggers in your space
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